1. Introduction
Diversity Real Estate (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with applicable data protection laws, including the UAE Federal Law No. 45 of 2021 on the Protection of Personal Data and the UK Data Protection Act 2018 (incorporating GDPR).
By using our website or engaging with our services, you consent to the data practices described in this Privacy Policy.
2. Information We Collect
We may collect and process the following categories of personal information:
- Contact Information: Your name, phone number, email address, and postal address.
- Investment & Property Information: Details about properties you own, inquire about, or invest in, including location, specifications, and transaction history.
- Financial Information: Payment details, banking information, or other financial data necessary to process transactions.
- Demographic Information: Age, nationality, preferences, and investment interests to better tailor our services.
- Usage Data: Your interactions with our website and digital content, including IP address, browser type, device information, and browsing activity.
- Communications: Emails, calls, or WhatsApp messages between you and our team for record-keeping and service improvement.
3. Purpose of Data Collection
We use your personal data for the following purposes:
- Providing Real Estate Services: To facilitate property listings, purchases, sales, and investment management.
- Client Communication: To respond to inquiries, schedule consultations, and send updates related to your property interests.
- Marketing & Updates: To share newsletters, investment insights, and promotional content that may interest you, with your consent.
- Customer Support: To deliver tailored service, address issues, and enhance client satisfaction.
- Analytics & Performance: To monitor website usage and improve our services, marketing performance, and client experience.
- Legal & Compliance: To meet legal obligations, including anti-money laundering (AML), fraud prevention, and tax compliance requirements.
4. Legal Basis for Processing
We process your information under the following legal bases:
- Your consent (for marketing and optional data uses).
- Contract performance (when data is required to deliver our services).
- Legal compliance (when processing is necessary under applicable law).
- Legitimate interests (for business operations, provided your rights are not infringed).
5. Data Sharing and Disclosure
Your personal information may be shared with:
- Authorized Service Providers: Such as payment processors, property developers, marketing partners, and IT service providers assisting in delivering our services.
- Developers & Investment Partners: Including Emaar, DAMAC, Sobha, Nakheel, Meraas, and Azizi, where necessary to process your investment inquiries.
- Regulatory Authorities: To comply with applicable laws or respond to lawful requests.
- Business Transfers: In case of mergers, acquisitions, or sale of assets, your data may form part of transferred business assets.
We never sell your personal data to third parties.
6. Data Security
We use robust technical and organizational security measures to safeguard your data against unauthorized access, misuse, loss, or alteration. This includes encrypted storage, secure servers, and restricted staff access protocols.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When data is no longer needed, it will be securely deleted or anonymized.
8. Your Rights
Depending on your location (UAE or UK), you have the right to:
- Access and obtain a copy of your personal data.
- Request correction of inaccurate or incomplete information.
- Request deletion of your data (“right to be forgotten”).
- Restrict or object to data processing.
- Request data portability to another service provider.
- Withdraw consent at any time (where processing is based on consent).
To exercise any of these rights, please contact us at info@diversityrealestate.co.uk
9. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance your browsing experience and analyze web traffic. You can manage your cookie preferences through your browser settings.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised effective date. We encourage you to review this policy periodically to stay informed of any changes.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:
Diversity Real Estate
📧 info@diversityrealestate.co.uk
📞 +44 7884 829518
🌐 www.diversityrealestate.com